There are so many false wine stories out there that need to be “myth busted”!
In all truth, wine enthusiasts and wine experts have disseminated themselves these false beliefs, whether by misreading an article, or by interpreting some anecdotal phenomenon into scientific evidence, or by being misled by convincing arguments from more knowledgeable people (so they thought).
Here is a series of short articles reviewing the most common wine tasting myths that make shivering the sensory scientist that I am. Let me offer you some objective explanations and get these myths busted for good.
Statistics are telling: 25% of North Americans are supertasters, 25% are non tasters, and 50% are tasters. But what does it have to do with wine? <Read more> about this genetic trait that affect sensory perceptions, sensory preferences, but not so much wine preference.
That’s what most wine appreciation classes will teach you or what winery staff will advise you. But is there a rationale for that? Discover how this false belief can mislead your tasting. <Read More> about why should wine samples should be randomized to minimized the sequence effect and be fair to the wines.
A glass for white wine, a glass for reds, a flute for Champagne, a specially designed glass for icewine, for old Riesling, young Pinot Noir. How big should your glass cabinet be? Is it true or is it a false belief well orchestrated by marketing? <Read more> about the basic characteristics a wine glass should possess and how you can get away from buying another glass cabinet.
A classic myth for sensory folks, however this tongue was so convenient for teaching.
Too bad it is wrong! <Read more> about this error of translation that lead a generation of students to learn the wrong stuff.
When we see the wine auctions going wild, that’s what we are tempted to think. Is it always true? No, let get this myth busted! <Read More> about how price affects consumers perceptions of wine quality,