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Wine Tasting Tips #7--This Wine is Music to my Palate
April 26, 2018
Issue #7 - April 2018
Recent articles in the popular and scientific press have inspired the content of this issue. I invite you to explore the influence of sounds and music on your wine tasting experience.
Two ways Music Choice can Impact Wine TastingWine color or the glass shape can change your wine appreciation. What about music choice at a wine event?
This is what a research team from Oxford University in the UK decided to investigate in two studies recently published. I am sharing with you the two ways music choice can influence your wine tasting experience.
Findings showed that music tunes can indeed alter our liking and also wine taste attributes.
Related articles in the mediaWhile sound can change the way we taste wine, it can also change the way we learn about wine. Two articles report on the importance of podcasts for Millenials to get wine insights.
Mike Dunne reviewed a dozen of podcasts and highlighted 8 of them in this article.
Sound is the new way to sell wine to millennials
A new podcast appeared since Mike’s paper, called the Wine Down.
New Articles published on Wine Tasting DemystifiedUnderstanding what, you, wine consumer, like or dislike in a particular red wine type, is a quest that consumer researchers are eager to crack.
This new article reports on the work by Portuguese researchers Sena-Esteves and collaborators who investigated if preference for sweet red wine types varies as a function of your age, gender, wine drinking experience, or consumer personality types.
They hoped their findings would “help winemakers in tuning up the levels of residual sugar in red wines according to each consumer target.”
Smokey is the new aroma added to the Wine Tasting Demystified Aroma Dictionary in the Woody Category.
Wild fires have affected several wine regions in the recent years, leading to the development of a smokey and non desirable aroma in the wines produced from these vineyards.
More on Smokey and Other Woody Aromas
I added two books that picked my interest in the Tasting Resources section.
Check out these books and other wine tasting resources
News from IsabelleIt hasn't been a month since we connected. I went MIA due to a chronic elbow tendonitis that made it very painful to type on my computer keyboard. Sorry about that.
I haven't been totally inactive though, and I am happy to share these news.
Don't forget your exclusive perks
As a subscriber of Wine Tasting Tips, Wine Awakenings offer you a $15 CAD discount on any of their 12 aroma kits (retailing $149 CAD).
Use the promo code IL01 when purchasing a 12 wine aroma kit online.
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