About this website

Below is the story that motivated this website. Learn why and how I did it.

The motivations behind this website

When I started to work in the wine industry, I was stunned by the way winemakers and wine professionals were tasting. Every tasting I attended was biased in one way or another. 

As a researcher, I started to educate my colleagues about good sensory practices, not by lecturing them but by demonstrating how human senses can be fooled by the tasting environment or the information available to them. 

The first success was that most of them signed up to become sensory panelists in the winery panel. I knew I made huge strides when the head winemaker told me: "tasting wine this way makes you feel humble". It's difficult to change habits, but one step at a time, we were successful. 


If you are a wine professional willing to learn new tasting habits, this website will help you gain better tasting practices and learn how to use your senses in the best interest of the wines and its makers.

Moving to North America, I was also exposed to the snobbery around wine and how media communicated about wine. No wonder why so many consumers are intimidated when choosing a bottle of wine in a store or at a fine restaurant. I could not understand; for me, wine was part of my casual lifestyle and one didn't need to spend hours in wine appreciation classes to appreciate it.

As one of my tweeps said: 'it's either yuck or yum' (thanks @winofred!). 

I agree and it all comes to the degree of involvement you have with the product.

Let’s have an example: to me a car is a transportation vehicle. Beside the fuel consumption, the safety features and of course the price, I would not spend hours to compare performances and learn about all the gadgets and options that I could add on to have a pretty cool car. I am not interested. But if you are highly involved in your car purchase, all these gadgets and options matters. You will read car reviews, compare the scores, talk to your friends about all these performances, well you will make sure you know everything before making that big splurge.

For wine, it is somewhat similar, if you are interested in wine, you will be willing to learn more about it and talk about it. Hence you need to find the terms to describe what you perceive when tasting a wine.


If you want to share why you like or dislike a particular wine,  this wine tasting guide will help you develop your tasting skills and vocabulary

SBI became my website building platform

As a trained researcher, I should have written a book to demystify wine tasting.

It felt like an impossible task for a long time.

In this age of digital communication, creating this website compiling what I learned over the years seemed more effective. 

And I was lucky to stumble upon SBI!  a full solution to design and host your website without the need to speak or behave like a geek. No offense to the IT geek, but that’s not me.

If you are like me, interested in becoming an infopreneur or in promoting your services on a website, I recommend that you take few minutes to discover SBI! 

The program takes you along 10 action steps to help you identify your niche, build your site structure and your strategy to make it come true. It’s not easy, but if you have a passion and want to share it or transform it into a business, SBI! takes you along these 10 actions steps to make you succeed. 

Check it out!

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